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7 P's of Marketing - Alumni


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Full program description




10 Hours





*This bundle is available at a discount to ASU Alumni.

What are the 7 p’s of marketing?

This series of seven online marketing classes explores the theories of the 7 p’s of marketing, each representing a pillar of marketing strategy: products, prices, place, promotion, physical evidence, people and partners. Each element is a component of marketing strategy that focuses on the success of a business and serves the overall organizational mission and objectives. The 7 p’s of marketing can be used whether you’re just starting a business, or you are analyzing the success of your company’s years’ long approach to marketing.

In this collection of seven online marketing classes, coursework expands on the 7 p’s model and includes seven courses taught by experts from ASU in the field of marketing strategy. Earn your certificate in the 7 p’s of marketing and learn how to use marketing strategy to the next level.

What you’ll learn about in these online marketing classes:

Gain a deep overview of all the components of strategic marketing including the following courses

  1. Pricing Strategies; use research and insights into your audience and product to create a balanced price structure of your services or products to ensure your price points are market bearable and profitable for your organization's objectives.
  2. Place; distribution Channels; This online marketing class doesn’t simply emphasis the geography of your enterprise, it looks deeper at the distribution strategy of your services and products so you can provide your market easy access your company.
  3. Integrated Marketing Communications (IMC); Learn to communicate the value of your product in a real-life way that invites your market to take action and access your business. In this class, study real-life examples of integrated marketing communications at successful, well-known businesses.
  4. Branding; learn what makes your favorite company and product identities successful, identify the different components of a brand that invoke emotions and your purchasing loyalty.
  5. Consumer Behavior; Learn about all the different variables that go into making a decision and brand loyalty by studying consumer behavior for different types of demographics. By understanding customer decision factors you’ll be better positioned to communicate your company’s value to the market you intend to reach.
  6. Product Marketing; As one of the 7 ps of marketing, this is the core of the marketing mix. Product marketing communicates to customers how a company’s product or service can make their life easier, so that your customers’ word of mouth spread the news of your product, reducing the effort needed from your marketing team.
  7. Marketing Strategy; Support the overall corporate strategy and objectives with a marketing strategy that’s strategically planned. Learn about the marketing strategies that successful and the series of reasons why marketing strategies fail in real-world companies.

Apply the 7p’s of Marketing in any industry:

These online marketing classes and the 7 p’s of marketing principles that you’ll learn in these classes can be effective if you’re just starting a new enterprise or if you’re improving your existing marketing skills. The marketing skills you will learn in these classes are scalable and effective for startups or for assessing the efficacy of an existing long-running marketing campaign and strategy.

What you’ll earn in these online marketing classes:

After completing these seven online marketing classes, you will receive a certificate of completion and a badge to illustrate your ability to wield the 7 p’s of marketing in your place of work while developing marketing strategies and assessments.

Meet the instructors

Ben Pandya, PhD

Bankim Pandya currently holds a Masters in Management from Thunderbird School of Management. He has assisted in developing multi-national leaders in organizations all over the world for more than 25 years utilizing tangible and measurable outcomes. Ben brings diligent insights & a pragmatic approach to learning, implementation through inclusion, interactive, and diverse segments of leaders at every stage in life.

Michael Rubinoff , PhD

Dr. Michael Rubinoff is a former deputy assistant secretary for Trade Adjustment Assistance in the U.S. Dept. of Commerce. He administered a federal grant program that provided assistance to companies harmed by unfair trade practices. This included oversight over ten regional offices along with three major industry outreach officers in Japan.

Matthew Rodgers

Matthew Rodgers is an Instructor for Leadership and Interdisciplinary Studies at Arizona State University. His academic interests are varied and include South American literature, contemporary film studies, postmodernism, organizational studies and leadership, and design. In his free time he enjoys building websites, Jack Russell Terriers, and creating engaging learning environments. He also likes talking to students. Reach out to him anytime via @profrodgers on Twitter.