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Product Marketing - Alumni


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Full course description




2.5 Hours





This course is available to ASU Alumni at a discount.

What you'll learn:

Why learn about product marketing? It’s the core of the marketing mix. If you are able to create and deliver a product that provides exceptional value to your target customer, the rest of the marketing becomes easier to manage. A successful product makes every aspect of a marketer’s job easier—and more fun. That’s because great products market themselves just by being great and starting viral, or word-of-mouth, marketing.

In this course you’ll learn why product is at the core of all marketing and explore real case studies. Without a great product, marketing can over promise an under deliver. A great product also means spending less on marketing, as consumers love telling others about the products the love.

Note: This course is not facilitated by an instructor, therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please refer to the help section within the course.

Learning Objectives:

  1. Explain what a product is and the importance of products in the marketing mix
  2. Discuss the product life cycle and its implications for marketing
  3. Explain product portfolio management and how it relates to the organization’s marketing strategy and tactics
  4. Define the process for creating new products
  5. Identify the challenges associated with creating a successful new product

Who this course is designed for:

Anyone in business or marketing who wants an understanding of how great products can create an avalanche of word-of-mouth marketing.

What you'll receive:

A Certificate of Completion

Meet the instructor

Ben Pandya, PhD

Bankim Pandya currently holds a Masters in Management from Thunderbird School of Management. He has assisted in developing multi-national leaders in organizations all over the world for more than 25 years utilizing tangible and measurable outcomes. Ben brings diligent insights & a pragmatic approach to learning, implementation through inclusion, interactive, and diverse segments of leaders at every stage in life.