Full course description
This course is available to ASU Alumni at a discount.
What you'll learn:
Why learn about product marketing? It’s the core of the marketing mix. If you are able to create and deliver a product that provides exceptional value to your target customer, the rest of the marketing becomes easier to manage. A successful product makes every aspect of a marketer’s job easier—and more fun. That’s because great products market themselves just by being great and starting viral, or word-of-mouth, marketing.
In this course you’ll learn why product is at the core of all marketing and explore real case studies. Without a great product, marketing can over promise an under deliver. A great product also means spending less on marketing, as consumers love telling others about the products the love.
Note: This course is not facilitated by an instructor, therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please refer to the help section within the course.
- Explain what a product is and the importance of products in the marketing mix
- Discuss the product life cycle and its implications for marketing
- Explain product portfolio management and how it relates to the organization’s marketing strategy and tactics
- Define the process for creating new products
- Identify the challenges associated with creating a successful new product
Who this course is designed for:
Anyone in business or marketing who wants an understanding of how great products can create an avalanche of word-of-mouth marketing.
What you'll receive:
A Certificate of Completion
Meet the instructor
Ben Pandya, PhD
Bankim Pandya currently holds a Masters in Management from Thunderbird School of Management. He has assisted in developing multi-national leaders in organizations all over the world for more than 25 years utilizing tangible and measurable outcomes. Ben brings diligent insights & a pragmatic approach to learning, implementation through inclusion, interactive, and diverse segments of leaders at every stage in life.