Full course description
This course is available to ASU Alumni at a discount.
What you'll learn:
A pricing strategy can make or break the success of a product. In some cases, companies have to lose money on pricing in one product or service offering so they can make it up on another product or service.
Choosing a price can be as easy as picking a random number. As you’ll discover in this course, however, finding the right price to achieve company objectives and provide sustained value to customers is much more complicated and has tremendous impact on the bottom line.
Note: This course is not facilitated by an instructor, therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please refer to the help section within the course.
- Discuss how price affects the value of the organization’s products or services
- Explain the primary factors to consider in pricing
- Compare common pricing strategies
- Explain price elasticity and how it can be used to set price
- Explain the use of competitive bidding for B2B pricing
Who this course is designed for:
Anyone in business or marketing who wants to explore the complexities of pricing strategies and gain a clear understanding of their impact.
What you'll receive:
A Certificate of Completion
Meet the instructor
Ben Pandya, PhD
Bankim Pandya currently holds a Masters in Management from Thunderbird School of Management. He has assisted in developing multi-national leaders in organizations all over the world for more than 25 years utilizing tangible and measurable outcomes. Ben brings diligent insights & a pragmatic approach to learning, implementation through inclusion, interactive, and diverse segments of leaders at every stage in life.