Full course description
What you'll learn:
This course is part of a four-course program, the Certificate in Small Business Management, from ASU’s W. P. Carey School of Business. The courses that make up the certificate program are designed to expose you to a set of best practices while at the same time letting you see that there can be significant learning derived from studying the mistakes of others. You will come to think of the lessons embedded in these courses as short movies of the future, your future, with the ability to write your own story. After all, small business entrepreneurship is a very personal endeavor.
How will you make money and when? What resources will you need to accomplish this and how will you get them? These questions and others are addressed in your business model and plan.
Whether you enroll in the course on its own or as part of the certificate program, Developing Your Business Model/Business Plan will build your knowledge through presentations, articles, resources, and an assessment that address:
- Wrapping a concept around your idea
- Testing your business model
- Business plan development
- Resource determination and acquisition
Who is this course designed for:
This course is ideal for anyone considering launching their own small business, as well as existing small business owners/managers looking to improve their performance across the board.
Continue your journey to successful small business management with our certificate program.
Meet the instructor
Gary Naumann, MBA
Gary Naumann is the Hahnco Professor of Entrepreneurship and a Professor of Practice at the W. P. Carey School of Business at Arizona State University. Gary has taught small business management/entrepreneurship courses across undergraduate, Full-time MBA, Evening MBA and Executive MBA platforms over the past 25 years, both here at the W. P. Carey School of Business at Arizona State University and previously at the University of California Irvine’s Paul Merage School of Business.
Prior to and concurrent with his teaching, he has worked with and for small businesses in the fields of accounting, general management, banking, corporate finance and consulting. In addition, he has co-founded, built, operated and sold his own small business.
Gary holds an MBA from Harvard Business School and a B.S. in Business Administration from the University of Missouri – St. Louis.