Gary Naumann
Professor of Practice & Hahnco Professor of Entrepreneurship - W. P. Carey Management and Entrepreneurship
Arizona State University
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W. P. Carey Certificate in Small Business Management
With the Certificate in Small Business Management from ASU’s highly ranked W. P. Carey School of Business, you'll unlock best practices to getting your small business off the ground and building a successful, sustainable enterprise.
$900
Total certificate cost
Duration: 35 hours
4 courses
Self-paced
Earn a certificate
View certificate
$900
Total certificate cost
Duration: 35 hours
4 courses
Self-paced
Earn a certificate
View certificate
Overview
With the Certificate in Small Business Management from ASU’s highly ranked W. P. Carey School of Business, you'll unlock best practices to getting your small business off the ground and building a successful, sustainable enterprise. Developed and taught by Gary Naumann - who brings a quarter century of undergraduate and MBA instruction and a lifetime of small business experience to your learning experience - the courses in the Small Business Management Certificate program teach you not only how to succeed, but also how to learn from the mistakes of others.
The video lessons in each course serve as short movies of the future - your future - helping you write your own success story. After all, small business entrepreneurship is a very personal endeavor.
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About the certificate
Summary
Take one course at a time to build on your knowledge as you complete the certificate program. Courses may also be taken independently, with no certificate requirement.
Getting Started in Your Small Business
You will start with the fundamentals of entrepreneurship, debunk entrepreneurship myths, assess your readiness to move your plans forward, and focus on identifying your opportunities.
Evaluating the Opportunity for Your Small Business
Do you know what you don't know about your entrepreneurial opportunities? That’s exactly what this course is designed to teach you, by addressing tough questions around your opportunities.
Developing Your Business Model/Business Plan
How will you make money and when? What resources will you need to accomplish this and how will you get them? These questions and others are addressed in your business model and plan.
Launch, Grow, and Harvest Your Small Business
This course builds on your progress. It addresses the launch timing and milestones, financing considerations, managing growth, planning for challenges and executing through to harvesting your success.
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