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W. P. Carey Certificate in Entrepreneurship is a Program

Full program description




40 Hours






Online entrepreneur classes:

Entrepreneurship has seen tremendous growth with millions of Americans deciding to start new businesses. Whether you’re thrilled at the notion of becoming a leader or you have a vision for the future, you can benefit from a foundational understanding of the principles driving successful entrepreneurship.

The professional certificate in entrepreneurship provides an in-depth understanding of the entrepreneurial mindset, leadership characteristics, marketing techniques for entrepreneurs, the financial side of entrepreneurial businesses and legal considerations for entrepreneurial endeavors.

What is entrepreneurship?

Entrepreneurship refers to the study and practice of creating, organizing and running a new business venture or enterprise that provides a unique product or service to the free market. The entrepreneurial process involves decision-making, planning, implementation and continuous iteration and scaling to generate a profit.

Entrepreneurship also serves as a catalyst for innovative products and solutions to pressing societal needs, which makes it instrumental in the growth of the U.S. economy.

What you’ll learn about in these online entrepreneurship classes:

These online entrepreneur classes include five courses on the basic principles of entrepreneurship, leadership and management for entrepreneurs, marketing techniques for entrepreneurial ventures, accounting and finance recommendations and the legal and ethical issues of entrepreneurship. You’ll have access to video lectures and assessments to check your understanding of the concepts.

You’ll learn how to develop the entrepreneurial mindset and evaluate potentially profitable business opportunities. You’ll determine how to address prominent issues as your entrepreneurial enterprise expands, such as hiring new employees, splitting equity among founders and engraining the entrepreneurial mindset into the company culture. You’ll learn the benefits of a customer-focused approach and the importance of social entrepreneurship. You’ll also acquire skill in the monetary, legal and ethical aspects of entrepreneurship.

By completing the certificate bundle, a participant should be able to:

  • Embrace the entrepreneurial mindset in new and existing entrepreneurial endeavors.
  • Manage an entrepreneurial enterprise through hiring, dividing equity and forming a company culture.
  • Outline customer personas and uncover the most successful marketing strategies for your venture.
  • Sketch a comprehensive financing plan and business model canvas to obtain external funding.
  • Spot legal issues and explain the ethics surrounding entrepreneurial ventures.

Are these entrepreneurship classes right for you?

Whether you’re new to the exciting world of entrepreneurship or you’re a seasoned professional looking to stay current in the rapidly changing business environment, this course series can help you leverage the entrepreneurial spirit to start a new venture or improve your current performance. You’ll also learn the ins and outs of communicating with prospective or current customers, the social aspects of entrepreneurship, how to create a business plan and how to navigate the various legal issues that accompany being an entrepreneur.

Not interested in a Certificate? Try any of our stand-alone courses.

What you’ll earn in these entrepreneurship clases:

You’ll earn a professional certificate and a badge you can place on your LinkedIn account to showcase your advanced abilities in the principles of good entrepreneurship practices.


Meet the instructors

R. Scott Livengood, Ph.D.

R. Scott Livengood joins the W. P. Carey School of Business’ Department of Management and Entrepreneurship as a clinical assistant professor of strategy and entrepreneurship. Professor Livengood arrives from the University of Texas at Austin where he was a lecturer of strategy and entrepreneurship and the assistant director of the Herb Kelleher Center for Entrepreneurship, Growth, and Renewal. He was previously at The Ohio State University’s Department of Management and Human Resources and at the Warrington College of Business Administration at the University of Florida, where he taught as an assistant professor of strategy and entrepreneurship in the college’s Department of Management.

His areas of expertise include:

  • Cognition (organizational identity, identity domain theory, sensemaking)
  • Competition (competitive dynamics, multi-market contact)
  • Entrepreneurship (optimism, microfinance, crowdfunding, novelty, criminal, business planning)

An avid traveler, Professor Livengood has visited 71 countries around the world and all 50 of the United States. He is also fluent in Japanese and is learning Spanish. He recently became an Ironman in June, 2018 in Boulder, CO.