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The Business of Music 101


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Full course description










$499 each or $2,499 for all

Course 5: The Business of Music 101

Music creators are copyright owners, brand owners and publishing companies, whether they know it or not. This module outlines the pillars of a music creator’s corporate structure. Of course, once the structure is established, there will be transactions in the forms of contracts, publishing and streaming. Students also learn how to take their music to the marketplace for the world to hear.

Key concepts covered:

  • Elements of Music Business
  • Agreements
  • Terms (Clauses)
  • Copyright & Trademark
  • Publishing & Performance Rights Organizations (PRO’s)
  • Mechanical Royalties
  • Split Sheets
  • Record Labels
  • Distribution
  • Sync Licenses
  • Building your team
  • Lawyers & case studies
  • Businesses entities & taxes


Meet the Instructors

Max Gousse - Senior VP A&R/Manager

Producer/A&R of Beyonce's #1 albums BDay and I am Sasha Fierce, Dreamgirls Sdtrk, Kelly Rowland, Michelle Williams, b2k, you got served Sdtrk, barbershop Sdtrk, Cadillac records Sdtrk executive producer of #1 box office hit "You Got Served"

Max Gousse, who heads the west coast A&R department for island def jam music group, has been a very successful A&R exec for nearly 20 years. The Los Angeles-based Gousse expertly works with artists in several genres, including pop, R&B, and hip-hop. He is perhaps best known for handling A&R for two of Beyonce’s biggest albums (I am…Sasha Fierce and B’Day), for discovering and developing the platinum R&B group b2k, and for A&R-ing the multi-platinum Dreamgirls soundtrack album.

In the early ’90s as an A&R exec at Irving Azoff’s Giant records, Gousse has subsequently held top A&R positions with East/West records (a joint venture label deal), Universal Publishing, Epic/Sony records, Music World Entertainment (Mathew Knowles’ company), and now Island Def Jam. He has A&R’d album projects for Adina Howard, Kelly Rowland, Jon B, Sunshine Anderson, Michelle Williams, Solange Knowles and Michael Speaks. Now at Island Def Jam, Gousse is busy working on three artist projects: rapper YG; teen group n-dubz from the u.k.; and soul legend Ron Isley. In addition, he assists label chairman L.A. Reid on other projects, as well as working in collaboration with the Island Def Jam A&R staff.

Tuff Morgan

Morgan has over 15 years of music industry experience that includes work as an artist, producer, songwriter, manager, publisher, and A&R rep.

He first joined peermusic in 2014 as Director of Pop & Urban Music, though he worked with the company in a consulting capacity before coming on full-time.

He got his start in music during college when he landed a record deal with KRS-One and Capitol Records. After a Gold album and multiple major label deals, he moved to the West coast where he collaborated with producer Mike City on projects for artists including Dr. Dre, Method Man, The Game, Busta Rhymes, Melanie Fiona and Rihanna.

Morgan’s creative work segued into various development, management and A&R roles with artists including Jheryl Busby (Umbrella Records) and Brian Turner (Melee/Priority Records). Morgan subsequently secured an imprint deal with Def Jam and Kanye West’s G.O.O.D. Music and a joint venture with peermusic. He joined peermusic shortly afterward.