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Branding for the Contemporary Artist


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$499 each or $2,499 for all

COURSE 6: Branding for the Contemporary Artist

The artist is the personality behind musical movements and cultural shifts. It may seem like an effortless materialization, but many of the most successful artists are laser focused on their brand and image. The artist must also foster their network of fans and supporters. This module digs deep into the psyche of the artist as well as the practical side of being an artist and setting up an authentic brand and performance.

Key concepts covered:

  • Who are you as an artist?
  • Who is your audience?
  • Why do you do your art?
  • Your visual brand
  • Your audio brand
  • Your online presence
  • Connecting with your fans
  • Roles of the artist
  • Booking shows and touring
  • Promoting a release
  • Performing: tech setup
  • Performing: Interpreting your recordings
  • Artwork: Technical specs for images and video
  • Artist etiquette


Meet the Instructors

Max Gousse - Senior VP A&R/Manager

Producer/A&R of Beyonce's #1 albums BDay and I am Sasha Fierce, Dreamgirls Sdtrk, Kelly Rowland, Michelle Williams, b2k, you got served Sdtrk, barbershop Sdtrk, Cadillac records Sdtrk executive producer of #1 box office hit "You Got Served"

Max Gousse, who heads the west coast A&R department for island def jam music group, has been a very successful A&R exec for nearly 20 years. The Los Angeles-based Gousse expertly works with artists in several genres, including pop, R&B, and hip-hop. He is perhaps best known for handling A&R for two of Beyonce’s biggest albums (I am…Sasha Fierce and B’Day), for discovering and developing the platinum R&B group b2k, and for A&R-ing the multi-platinum Dreamgirls soundtrack album.

In the early ’90s as an A&R exec at Irving Azoff’s Giant records, Gousse has subsequently held top A&R positions with East/West records (a joint venture label deal), Universal Publishing, Epic/Sony records, Music World Entertainment (Mathew Knowles’ company), and now Island Def Jam. He has A&R’d album projects for Adina Howard, Kelly Rowland, Jon B, Sunshine Anderson, Michelle Williams, Solange Knowles and Michael Speaks. Now at Island Def Jam, Gousse is busy working on three artist projects: rapper YG; teen group n-dubz from the u.k.; and soul legend Ron Isley. In addition, he assists label chairman L.A. Reid on other projects, as well as working in collaboration with the Island Def Jam A&R staff.

Ally Brooke - Multi-Platinum Singer-Songwriter

Ally Brooke grew up in San Antonio, Texas. Following her time in Fifth Harmony, the multi-platinum singer-songwriter kicked off her highly anticipated solo career in 2019 with back-to-back Top 40 charting singles and an impressive resume of genre-bending collaborations including “All Night” with Afrojack which marked her first #1 as a solo artist on US Dance Radio. A life-long entertainer, Ally competed on ABC’s Dancing With The Stars before embarking on her debut headline Time To Shine Tour in early 2020 with scheduled stops including a sold out show at New York’s Gramercy Theatre. With total career streams already in the billions, Ally is only just getting started. She lives in Los Angeles, California