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Full course description
Master the written word with effective communication skills, 100% online
Written communication is all around us. So, it’s important for people in business to understand the various applications of effective communication. In this online course, you’ll explore the differences between digital and paper channels of written communication. You’ll also learn about the correct form of communication to use in different situations.
Our written communication skills training online will give you an in-depth understanding of the formal and informal methods of the written word. You’ll also learn some of the do’s and don’ts of electronic communication. You’ll become proficient in other forms of written business communication, such as instant messenger. Then, you’ll take a closer look at external business communication methods. Regardless of the type of written communication you choose, remember all of them are permanent.
Learn to use the best written communication channel for your business needs
As a business professional, you’re likely not a stranger to written communication. You use written communication to establish goals, discuss projects, share successes and collaborate with stakeholders. This online communication training course will give you the tools you need to ensure you’re communicating effectively. You’ll learn about internal emails, external communications, instant messaging and social media platforms.
As you progress through the course, you’ll gain the capability and confidence to determine an appropriate communication method for a specific type of message. You’ll also have the opportunity to practice and refine your written communication skills. You’ll practice writing an internal email, a business memo, a response to a customer’s request and a response to a critical message from a customer. These exercises will strengthen your writing skills and ensure you’re communicating effectively.
- Compare different methods of instant messaging and text services.
- Describe the professional standards and etiquette of intra-office emails.
- Determine the appropriate communication channel for a specific type of message.
- Discuss the shift from traditional to modern communication methods.
- Draft appropriate and professional responses to customers and colleagues.
- Explore the pros and cons of digital and traditional communication methods.
- Identify key features of the structure and format of a business memo.
- Recognize common types and key features of internal and external emails.
- Understand the professional applications of multimedia and social media platforms.
Business communication skills for professions
Many businesses are taking a modern approach to written communication. Instead of printed memos and brochures, these communications are created utilizing digital media. Digital media communication methods consist of emails, messaging apps and digital documents. These modern written communication techniques are instant, extensive and convenient for teams.
As part of this course, you’ll gain a repertoire of business communication skills. These include writing short subject lines, concise copy and grammatically correct communications. You’ll also learn the different types of internal and external emails, such as a newsletter, event notification and more.
What you'll earn
Upon completion of the course, you’ll receive a written communication certificate of completion.
Meet the instructor
Brent Scholar, PhD
Brent Scholar is an instructor in the faculty of leadership and interdisciplinary studies at Arizona State University. He’s an experienced higher education professional. Since 2009, he’s served as the principal of Scholar Consulting, providing international leadership consulting and training for both nonprofit and for profit organizations.