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Full course description




4 hours






A research course to support business models

Business communication models require thoughtful planning and carefully crafted media. Research design is a key component of creating quality communication. Whichever mode you use to deliver your business communication, you'll have to research topics in order to support your ideas. With a research methods course from Arizona State University, you'll be in a position to lead these research processes for your organization.

The guiding principles in your learning will come from social science inquiry, which uses a specific and widely accepted format. You'll learn about conducting social science research, collecting internal data, finding secondary sources, analyzing sources and creating ethical content for your organization. After completing this research course online, you'll be able to understand social science research for business and create solutions to research challenges in your industry.

Learn social science research for business

In this research course, you'll learn about all manners of conducting research focusing on social science inquiry for business. Social science research is empirical, meaning it's verified by observation or experience. The social science inquiry framework consists of five orderly parts: identify a problem, develop a hypothesis, gather data, analyze data and draw a conclusion. You'll be able to implement this framework into your business research methods. You'll also be able to:

  • Create workbooks and format data in Microsoft Excel and Google Sheets.
  • Evaluate and practice preliminary, intermediate and advanced search techniques.
  • Identify common types of internal and external data used for business reports.
  • Identify methods for collecting and analyzing internal data.
  • Identify the impact of research in business reports.
  • Understand the role of primary and secondary research.

This research course online contains a short pretest to assess your current research design knowledge. This ungraded status report provides an opportunity for you to begin thinking critically about research methods and to help you plan where to focus your time and effort as you move through the content. Your learning will be enhanced with a study plan, videos and content slides. This course culminates with a quiz to help you evaluate your skill set and synthesize all of the components.

Who can benefit from this research course?

Professionals who desire to learn business research methods or strengthen their current research design will benefit from this class. This course will guide you in learning to conduct meaningful research for your organization.

Earn a research certificate

You'll earn a certificate of completion stating the title of the course, date and the institution.


Meet the instructor

Mai P. Trinh, PhD

Mai P. Trinh joined Arizona State University as an assistant professor in the faculty of leadership and interdisciplinary studies in the College of Integrative Sciences and Arts in August 2016. Trinh is an expert in leadership development, group dynamics, experiential learning, complex dynamic systems and adaptability..