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Marketing Globally


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Full course description




2.5 Hours





What you'll learn:

Global marketing is a complex and fascinating business. Because every country is different. What sells in in a United States market doesn’t necessarily sell in China. In this course we will introduce key challenges, opportunities, and factors to consider when marketing to target audiences outside your home country.

Note: This course is not facilitated by an instructor, therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please refer to the help section within the course.

Learning Topics:

  1. Definition of globalization; its benefits and challenges
  2. Approaches to global competition
  3. Entry strategies when considering foreign markets
  4. Approaches to global competition
  5. McDonald’s as a classic example of globalization
  6. Applying market principles in a global market
  7. Demographic factors shaping the global marketing environment
  8. Cultural factors shaping the global marketing environment

Who this course is designed for:

Anyone in business or marketing who wants to understand ways to approach international markets.

What you'll receive:

A Certificate of Completion

Meet the instructor

Michael Rubinoff , PhD

"Dr. Michael Rubinoff is a former deputy assistant secretary for Trade Adjustment Assistance in the U.S. Dept. of Commerce. He administered a federal grant program that provided assistance to companies harmed by unfair trade practices. This included oversight over ten regional offices along with three major industry outreach officers in Japan.