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Place: Distribution Channels


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Full course description




2.5 Hours





What you'll learn:

Of the four Ps—product, price, place, promotion—“Place” is not as straightforward as the others. In fact, using the word “place” can be misleading. If we were to say, “We are going to talk about place related to groceries,” you would likely think about where you buy your groceries—as in, which store and which location. In this course you will explore the process of determining where you want to find particular groceries and how to get those groceries to that place in the way that best aligns with your preferences.

But it’s not a course just about groceries. It’s a course about distribution. Distribution, while not starting with a “P,” brings the products that you want to the place where you want to sell them, at a cost that supports the customer and company price requirements.

Note: This course is not facilitated by an instructor, therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please refer to the help section within the course.

Learning Objectives:

  1. Explain what channels of distribution are and why organizations use them
  2. Explain how channels affect the marketing of products and services
  3. Describe types of retailers and explain how they are used as a channel of distribution
  4. Explain how integrated supply chain management supports an effective distribution strategy

Who this course is designed for:

Anyone in business or marketing who wants an understanding of how companies decide which distribution channels to leverage to bring their products to the market.

What you'll receive:

A Certificate of Completion

Meet the instructor

Ben Pandya, PhD

Bankim Pandya currently holds a Masters in Management from Thunderbird School of Management. He has assisted in developing multi-national leaders in organizations all over the world for more than 25 years utilizing tangible and measurable outcomes. Ben brings diligent insights & a pragmatic approach to learning, implementation through inclusion, interactive, and diverse segments of leaders at every stage in life.