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Segmentation and Targeting


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Full course description




1.5 Hours





What is market segmentation?

In essence, market segmentation answers the question "who am I talking to?" Market segmentation and targeting are essential building blocks of marketing because they identify who you and your organization are attempting to reach. Segmentation divides your larger market into groups that share common needs and characteristics, while targeting gives you the ability to focus on the segment that your offerings or products are best suited for.

What you'll learn in this market segmentation course:

  1. The purpose of segmentation and targeting in marketing
  2. Market segmentation templates and approaches
  3. The process of selecting an appropriate segmentation approach and deciding Which customer segments to target for marketing activities
  4. How targeting influences each element of the marketing mix

Market segmentation for anyone:

The skills earned in this course are powerful tools that can be used in any industry. The modules of this online marketing class are accessible to students of any background; whether this is your first course in marketing and segmentation, or you're a marketing professional who is updating your skillset.

What you'll earn in this online marketing class:

Upon completion, you will earn a market segmentation and targeting certificate.

Meet the instructor

Matthew Rodgers

Matthew Rodgers is an Instructor for Leadership and Interdisciplinary Studies at Arizona State University. His academic interests are varied and include South American literature, contemporary film studies, postmodernism, organizational studies and leadership, and design. In his free time he enjoys building websites, Jack Russell Terriers, and creating engaging learning environments. He also likes talking to students. Reach out to him anytime via @profrodgers on Twitter.