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Marketing Strategy


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Full course description




2.5 Hours





What is marketing strategy?

A marketing strategy plan is a directed course of action to achieve an intended set of goals. A well-rounded marketing strategy specifically outlines the unique value proposition of the product or service, the market in which the organization or product competes and the resources and abilities that you and your organization have that make you a winning competitor in your market.

Marketing strategy plans can be the difference between the success and failure of your organization. Some of the top reasons why enterprises have failed in recent history because their products are inferior or don’t match a need, because of poor pricing strategy, poor marketing, or because of other issues related to product, price, promotion, or distribution. In essence, they fail to have a good plan that supports the goals of the company. This skills you bring to the table as a marketing strategist or as a leader with market strategy skills could help your ideas or organization better compete in the marketplace.

What you'll learn in marketing strategy:

  1. How to evaluate marketing and corporate strategies
  2. The requirements and components of a marketing strategy
  3. How the development and maintenance of customer relationships are an essential part of an organization’s marketing strategy

Strategic marketing for everyone:

As you'll learn in this class, strategic thinking about marketing is useful for any type of organization, whether you're a marketing professional, a team member of a company or the founder of an organization. Strategic marketing skills can be used in all types of organization from corporate, to nonprofit and government entities.

Earn a certificate in strategic marketing:

Earn an marketing certificate upon completion of this course

Meet the instructor

Matthew Rodgers

Matthew Rodgers is an Instructor for Leadership and Interdisciplinary Studies at Arizona State University. His academic interests are varied and include South American literature, contemporary film studies, postmodernism, organizational studies and leadership, and design. In his free time he enjoys building websites, Jack Russell Terriers, and creating engaging learning environments. He also likes talking to students. Reach out to him anytime via @profrodgers on Twitter.