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Doing Business with the New China


$715 Enroll

Full program description

Self Paced 16 Hours Badges $715


Executive Certificate Overview

In the four decades since Deng Xiaoping began economic reforms in China, the country has transformed from an impoverished nation on the verge of bankruptcy to the soon-to-be largest economy in the world. In the early years of the economic reforms, China developed into a manufacturing juggernaut – the so-called factory for the world. It has attracted foreign investment, entered the World Trade Organization, and seen a dramatic consolidation of power under current President Xi Jinping. In recent years, research on Chinese markets and consumer behavior has focused on a variety of issues including market size, demographic trends, nationalism, the population’s affinity for e-commerce, and interaction with social media.

What topics will be covered

  • Helps leaders think about and act upon the opportunities and challenges involved in doing business in China today
  • Analyzes the political, economic, and technological situation in China
  • Contextualizes the current economic reforms within China’s rich history
  • Examines China’s geopolitical position and its strategies for expanding its influence in the world
  • Helps companies and people investing and operating in China think through how to strategically operate in the world’s largest manufacturing hub and marketplace
  • Explores China’s core strengths in supply chain, innovation, and the structure of the consumer marketplace










Professor Doug Guthrie

Doug Guthrie is an expert in international business and trade, technology and society, entrepreneurship and technology transfer, and organizational development. Guthrie uses his past experience in his teaching at ASU since he was a senior director at Apple in Shanghai, China, where he led Apple University efforts on leadership and organizational development in China. Guthrie is a professor and the director of China Initiatives at the Thunderbird School of Global Management. He has spent his career researching, writing, teaching and advising companies about organizational development and the Chinese economic reforms. 


Questions & Other Information 

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