Doing Business with the New China
Full program description
|Self Paced||16 Hours||Badges||$715|
Executive Certificate Overview
In the four decades since Deng Xiaoping began economic reforms in China, the country has transformed from an impoverished nation on the verge of bankruptcy to the soon-to-be largest economy in the world. In the early years of the economic reforms, China developed into a manufacturing juggernaut – the so-called factory for the world. It has attracted foreign investment, entered the World Trade Organization, and seen a dramatic consolidation of power under current President Xi Jinping. In recent years, research on Chinese markets and consumer behavior has focused on a variety of issues including market size, demographic trends, nationalism, the population’s affinity for e-commerce, and interaction with social media.
What topics will be covered
Professor Doug Guthrie
Doug Guthrie is an expert in international business and trade, technology and society, entrepreneurship and technology transfer, and organizational development. Guthrie uses his past experience in his teaching at ASU since he was a senior director at Apple in Shanghai, China, where he led Apple University efforts on leadership and organizational development in China. Guthrie is a professor and the director of China Initiatives at the Thunderbird School of Global Management. He has spent his career researching, writing, teaching and advising companies about organizational development and the Chinese economic reforms.
Questions & Other Information
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