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Harnessing Analytics for Organizational Excellence and Growth


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Full course description


Self Paced 1 Week Digital Badge $990


Course Overview

This course is your compass for navigating the data-driven landscape and charting a course toward informed strategies, improved customer experiences, operational excellence, and organizational resilience. This isn't just about technology; it's about transforming your workplace, shifting mindsets, fostering a data-driven culture, and planning for a data-driven future. Join us in this journey to harness the power of data for strategic planning and organizational growth.

What topics will be covered

  • Apply data tracking, key metrics, and customer-centric analytics across critical business functions—including product design, marketing, advertising, and operations—to inform strategic planning, enhance customer experiences, reduce churn, drive engagement, and ultimately foster organizational growth.
  • Recognize the necessity and develop the short- and long-term strategy for driving and managing the transformation of organizational culture, mindset, infrastructure, and design, fostering an environment conducive to data-driven decision-making.




Dr. Pramod Singh

Marco Serrato serves as Associate Vice President of Arizona State University's Learning Enterprise, which serves learners across their entire lifespan. Under this role, Marco collaborates with academic units and faculty across the university to identify and oversee opportunities to serve such learners. Marco has a global understanding of higher education, including professional, executive and continuing education programs across different industries, geographies and emerging technology platforms. Originally from Mexico, Marco is a first-generation college graduate that holds a double-degree PhD in Industrial Engineering: Operations Research from Iowa State University and Industrial Engineering, and Operations Management from Tecnológico de Monterrey.


Dr. Dasgupta

Michael Proksch considers himself as an AI transformation executive and thought leader in advanced analytics. He been a researcher and docent in economics and especially consumer psychology at several highly ranked universities in Australia, Asia & Europe. He specializes in motivational psychology and behavioral change, driving change management initiatives across the enterprise value chain and implementing sustainable analytics solutions to augment/automate business processes. Michael hold a PhD in Economics from Kiel University, and an MBA from Leipzig University.


Lior Gazit

Biswajit is a Director of Data Engineering, Analytics and Insight at Tata CLiQ, a leading e-commerce platform in India. He has over 17 years of experience in delivering high-impact data science and data engineering solutions, product development, and consulting services across various domains and markets. Biswajit is also a passionate AI practitioner and a co-chair of Generative AI for 3AI, India's largest platform for the analytics community. He holds a Master of Science in Applied Statistics & Informatics from Indian Institute of Technology, Bombay.




Questions & Other Information 

Have questions about this program? Let us know and we'll get back to you!