- Understand today’s global customer values and behaviors to position a new or existing product or service.
- Identify the transformational factors of the 4th Industrial Revolution that are required to position in a new or existing global market.
- Develop measures and metrics to evaluate marketing effectiveness, global strategy, and enhanced performance.
Full course description
|Self-Paced||30 Hours - Sept 19th to Nov 11th||Certificate||$1,980|
Executive Certificate Overview
Effective marketing on a global scale takes more than a traditional marketing strategy, analysis and approach. It takes a keen understanding of today’s transformative 4th Industrial Revolution technologies, market disruptions, future trends and perspectives on how to set products or services apart in the global marketplace.
Designed for those seeking current and future marketing developments, this online certificate will provide the most current knowledge, tools, understanding, and hands-on skills to succeed in the world of global marketing.
To earn the certificate you must finish the 8-week self-paced online course. It provides 3-4 hours of content per week. This online synchronous course will take place from Sept 19th to Nov 11th, 2022.
What topics will be covered
Questions & Other Information
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To earn the Executive certificate you must finish this self-paced online course with a finale score of 70% or greater. It provides approximately 48 hours of content. Participants have up to one year from the purchase date to complete this course with continuing education credit.