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Engaging with the NEW Africa


$990 Enroll

Full course description


Self-Paced 45 Hours Digital Badge $990


Course Overview

Africa is one of the fastest-growing regions in the world. This certificate will focus on the transformation of the different regional economic, business, and management environments within Africa, while exploring specific sectors and countries with the highest potential. It will provide global managers, leaders, and entrepreneurs with a brief contextual overview (geographical, demographic, political, social, cultural, and economic) of the African business environment, as well as the analytical tools useful in assessing high-return opportunities. It will also cover the implications for the African business environment in terms of major free trade agreements, including the African Continental Free Trade Area. It will explore the sub-regional and country nuances, and sectors such as Consumer Market/Distribution and Related Services/Infrastructure; Agriculture and Food Industry; Information and Technology; Energy, Water, Clean and Appropriate Technologies. It will use lectures, case studies, readings, short videos, and interviews, as well as two of Professor Signé’s recent books on doing business with Africa.

What topics will be covered

  • Provide familiarity with one of the fastest-growing regions in the world. 
  • Create an understanding of African business etiquette and protocols.
  • Identify and transform market opportunities into successful business outcomes.
  • Develop successful customer acquisition and effective market penetration techniques.
  • Circumvent and adapt to unique business challenges.
  • Create and implement sustainable business growth strategies.








Professor Landry Signe


Professor Landry Signé is a world-renowned and award-winning scholar and leading practitioner in the areas of global political economy and development, global business and emerging markets, strategic management and leadership, the Fourth Industrial Revolution and Globalization 4.0, and Africa. He is a Professor and Founding Co-Director of the Fourth Industrial Revolution and Globalization 4.0 Initiative at the Thunderbird School of Global Management, Senior Fellow in the Global Economy and Development Program at the Brookings Institution, Distinguished Fellow at Stanford University’s Center for African Studies, Chairman of the Global Network for Africa’s Prosperity, Senior Adviser to top global leaders (presidential, prime minister, and C-suite levels) in business, policy, and international affairs.




Questions & Other Information 

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