Innovation Week

This session is part of something remarkable: a month-long celebration of innovative energy designed to educate, engage, and inspire. Once you enroll in this session, remember to check out your dashboard to see your personal learning path. We can't wait to innovate with you!

The Innovative Power of the Creative Brief

The quality of a solution or outcome of a project is often the result of how the team met constraints that were developed or discovered during the work. Some of the most creative people in the world have designed a process using constraints to bridge challenges to results. The pivotal tool is the creative brief, which outlines the challenge and constraints while asking the team to solve a particular problem. As a result of studying creative briefs from 50 of the top advertising agencies around the world, an optimal template was created. In this lesson, you will see top performing formats for the creative brief that guide amazing outcomes and how to develop a creative brief that works for the purposes of your team or project.

Badging Learning Outcomes

Reasoning, Creative Ideator, Innovator's Mindset, Innovative Communicator

Participants Welcomed:

All

Presenter:

Adam Pierno