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Writing in Business - Alumni


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Full course description




2.5 hours






What are the keys to business writing?

The key to effective business writing can be boiled down to knowing your audience and purpose. Focusing your messaging efforts on the receiver results in business objectives being achieved while growing your credibility.

Communications to a business associate are not the place for emoji, slang or LOL. Crafting professional business writings are a simple way to regularly polish your and your company’s image.

Key takeaways from this business writing course include:

  • How to format business writing using common word processors such as Microsoft Word and Google Docs.
  • How to utilize the three-part writing process: Plan, write, revise.
  • How to write business communications given a specific audience and purpose.
  • The impact word choice and tone have in business writing.

Business writing mistakes to avoid:

This online course provides tips for avoiding the most common business writing mistakes. You’ll learn in detail how avoiding the mistakes below will help you deliver effective messaging:

  • Avoid using clichés, jargon, slang, euphemisms and doublespeak.
  • Don’t be too casual when communicating with superiors. Show respect for their position.
  • Don’t be vague. For example, use specific numbers rather than words such as “many” and “few.”
  • Don’t include personal details about someone’s race, age, country of origin, disability or gender unless it’s absolutely relevant.
  • Don’t write long, complicated sentences. Keep your business communication clear and concise.
  • Write with clarity. Use numbered lists and bullet points to organize information when necessary.

Who is this class for:

This course is for students and professionals looking to improve their business writing skills. The ability to write clearly and concisely is a necessary skill for all professionals. This course will guide you through proper business writing examples and also show you mistakes to avoid.

What you'll earn

You’ll earn a certificate of completion stating the title of the course, date and the institution.


Meet the instructor

Michael Rubinoff, PhD

Michael Rubinoff is an historian and faculty member of the College of Integrative Sciences and Arts. Since joining ASU in 1997, he has taught a wide array of traditional and online courses within the interdisciplinary studies/organizational leadership programs (core/special topics and electives) and American history. Prior to ASU, Professor Rubinoff resided in Washington, D.C. for 17 years. There, he served in administrative and writing capacities with major research organizations and was appointed as a deputy assistant secretary in the International Trade Administration/U.S. Dept. of Commerce. He managed a $13 million grant program which included 10 regional offices operated with major universities and private sector partners.