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Social Media - Alumni


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Full course description




3.5 hours






Master the art of social media for business success, 100% online

Organizations of all types utilize social media to increase brand awareness and garner affinity with customers. Social media has become a vital component of a business’ marketing strategy to gain new customers, build brand loyalty and stay engaged with its respective audiences. In this social media course, you’ll learn how to effectively leverage social media platforms to meet organizational needs. You’ll also gain valuable tactics to create a buzz around an organization and its products or services.

Learn to engage customers with a brand via social media platforms

In this social media marketing course online, you’ll explore the pros and cons of social media platforms. These include Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Pinterest and more. Facebook has more than 2 billion users while YouTube follows close behind with 1.5 billion users. These numbers illustrate the impact social media can have on brand awareness and customer loyalty. You’ll also gain some insight into creating an effective social media marketing strategy.

Our social media marketing training course also covers how to bring attention to a new product or service, craft authentic narratives to promote a product or service and create interest and excitement around a sale or event. These tactics will help build a brand, cultivate a community and create a sense of affinity with your customers.

Key social media course takeaways include:

  • Identify common and uncommon social media platforms used by businesses.
  • Leverage various types of social media to increase sales of products or services.
  • Use social media platforms to build affinity with customers and make your brand stand out.

Social media marketing training for all

Our online social media course is ideal for anyone who wants to understand the social media atmosphere from a business perspective. You’ll learn how to leverage social media platforms for business success. Our students can work at their own pace throughout the course to ensure they get the most out of the content and lessons.

What you'll earn from our social media marketing course

Upon completing the course, you'll receive a social media marketing certificate of completion.


Meet the instructor

Robert Kirsch, PhD

Robert Kirsch, PhD, is an assistant professor in the faculty of leadership and interdisciplinary studies. He has extensive training and has published widely in social science theory. He focuses his research around questions of leadership, citizenship and sovereignty in advanced industrial democracies. He also studies diversity, equity and inclusion at the college faculty level. When not teaching or researching, Kirsch can usually be found at higher elevations, hiking the various mountains in southern Arizona.