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Evaluating the Opportunity for Your Small Business - Alumni


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Full course description




9 Hours





What you'll learn:

This course is part of a four-course program, the Certificate in Small Business Management, from ASU’s W. P. Carey School of Business.   The courses that make up the certificate program are designed to expose you to a set of best practices while at the same time letting you see that there can be significant learning derived from studying the mistakes of others. You will come to think of the lessons embedded in these courses as short movies of the future, your future, with the ability to write your own story. After all, small business entrepreneurship is a very personal endeavor.

Do you know what you don’t know about your entrepreneurial opportunities? That’s exactly what this course is designed to do by addressing tough questions around your opportunities.

Learning objectives:

Whether you enroll in the course on its own or as part of the certificate program, Evaluating the Opportunity for Your Small Business will build your knowledge through presentations, articles, resources, and an assessment that address:

  • A general approach for evaluating opportunities
  • How to size up your opportunity
  • The competitive landscape
  • The potential for profitability
  • Timing-context-sources of information


Who is this course designed for:

This course is ideal for anyone considering launching their own small business, as well as existing small business owners/managers looking to improve their performance across the board.


Continue your journey to successful small business management with our certificate program.


Meet the instructor



Gary Naumann, MBA

Gary Naumann is the Hahnco Professor of Entrepreneurship and a Professor of Practice at the W. P. Carey School of Business at Arizona State University. Gary has taught small business management/entrepreneurship courses across undergraduate, Full-time MBA, Evening MBA and Executive MBA platforms over the past 25 years, both here at the W. P. Carey School of Business at Arizona State University and previously at the University of California Irvine’s Paul Merage School of Business.

Prior to and concurrent with his teaching, he has worked with and for small businesses in the fields of accounting, general management, banking, corporate finance and consulting. In addition, he has co-founded, built, operated and sold his own small business.

Gary holds an MBA from Harvard Business School and a B.S. in Business Administration from the University of Missouri – St. Louis.