This course is available to ASU Alumni at a discount.

What you'll learn:

Many people believe that there are two primary reasons to act ethically: Acting ethically is the right thing to do from a moral perspective; If you act unethically, then you might get caught and be punished. Neither of these is a bad reason to apply principles of ethics and social responsibility, but it is worth considering another reason, as well. It’s good for business.

In this course you’ll discover how strong ethical behavior leads to strong business results. You’ll look at real case studies of companies whose track records on ethical behavior have had very different outcomes.

Please note: This course is not facilitated by an instructor; therefore no one is monitoring activity in the course. If you have a question or need help as you progress, please reference the help section.

Learning Objectives:

1. Describe the types of ethical and social responsibility issues that marketing must address
2. Explain the laws that regulate marketing
3. Explain how ethical dilemmas in business-to-business marketing differ from those in consumer marketing
4. Outline measures companies take to encourage ethical behavior
5. Explain how demonstrating corporate social responsibility can impact marketing

Who this course is designed for:

Anyone in business or marketing who wants an understand of how acting ethically as a business is not only the right thing to do, but it is a smart business strategy.

What you'll receive:

A Certificate of Completion