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Marketing Plan - Alumni


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Full course description




1.5 Hours





*This course is available to ASU Alumni at a discount.

What is a marketing plan?

A strategic marketing plan combines all elements of marketing data, information and customer analysis with the objectives of the organization in a detailed, step-by-step outline of how the organization will achieve its goals. Whether your organization is a startup with a single product and no employees, or is a multi-unit international brand, strategic marketing plans can be used to get your organization from where it is now, to where it wants to be. Developing and delivering a marketing plan can help your organization stay on track in pursuit of your vision.

What you'll learn in this online marketing course:

  1. Identify the key elements of the marketing plan
  2. Present a marketing plan
  3. The major factors that influence consumer purchasing decisions
  4. Explain how the marketing plan is used by marketing and the overall organization

Who this strategic marketing planning course is for:

This course is organized to cater to all levels of marketing abilities and expertise. Whether you are new to marketing or seeking to improve your marketing abilities, the strategic planning online marketing course is for you!

What you'll earn in this online marketing class:

Upon completion, you will earn a marketing plan certificate

Meet the instructor

Matthew Rodgers

Matthew Rodgers is an Instructor for Leadership and Interdisciplinary Studies at Arizona State University. His academic interests are varied and include South American literature, contemporary film studies, postmodernism, organizational studies and leadership, and design. In his free time he enjoys building websites, Jack Russell Terriers, and creating engaging learning environments. He also likes talking to students. Reach out to him anytime via @profrodgers on Twitter.