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Marketing Function - Alumni


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Full course description




2.5 Hours





What is function of marketing?

Current marketing purpose and practices seek to serve the customer. Customers, people or organizations, are the cornerstone of marketing because customers can make a business organization thrive or flounder. Whether this is through market value, reputation, if a customer or body of customers is not being well served by your services or products, you and your organization are not fulfilling their objective of offering services and products. Therefore, savvy marketing organizations and professionals at heart all have the basic function of serving the customer. By better understanding and meeting customer needs, marketers can increase the revenue, publicity, and possibly efficacy of your value proposition.

This online marketing course will teach you the following:

  1. Why the customer is the cornerstone of marketing
  2. The concepts of segmentation and targeting
  3. What the marketing mix is
  4. How organizations use the marketing mix (often called the four Ps) to market to their target customers
  5. How a marketing plan can guide an organization's marketing activities

Marketing basics for all:

Whether you are starting your marketing career, developing additional marketing skills to approve your job performance or you're seeking to update marketing abilities, this online marketing course is right for you. This online marketing functions course is based in the study of theory and practical application so you can best grasp the value of marketing practices in any industry.

Earn an online marketing class certificate:

Earn a marketing certificate upon completion of this course

Meet the instructor

Elizabeth Castillo, PhD

Elizabeth A. Castillo is an Assistant Professor of Leadership and Interdisciplinary Studies at Arizona State University. She earned a Ph.D. in Leadership Studies at the University of San Diego after a 20-year career managing social enterprise organizations. She is an avid hiker and nature photographer. Connect with her on Twitter at @eac_asu