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What is Marketing? - Alumni


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Full course description




1.5 Hours





*This course is available at a discount to ASU Alumni

What is marketing?

Marketing is the creation, communication, delivery and exchanging offerings that have value for others. By identifying the needs of the user, marketing can better serve users and shoppers. With the proper marketing skills, like those learned in this online marketing course, you can identify, satisfy, and retain customers. Bring you nonprofit or advocacy organizations, and other entities serve people by catering to their needs.

This online marketing course will teach you the following:

  1. The basic principles and values of marketing
  2. Evidence of marketing in everyday life
  3. Marketing concepts
  4. How marketing builds and manages customer relationships
  5. How organizations such as non-profits, consumer product firms and business-to-business (B2B) organizations, use marketing
  6. How marketing creates value for the consumer, the company and society

Marketing basics for all:

Gain a broad understanding of marketing and how it can add value to the customer experience by better meeting their needs, where they're at. This course is perfect for the early marketer, entrepreneur or market professional seeking to update their skillset.

Earn an online marketing class certificate:

Earn an marketing certificate upon completion of this course

Meet the instructor

Matthew Rodgers

Matthew Rodgers is an Instructor for Leadership and Interdisciplinary Studies at Arizona State University. His academic interests are varied and include South American literature, contemporary film studies, postmodernism, organizational studies and leadership, and design. In his free time he enjoys building websites, Jack Russell Terriers, and creating engaging learning environments. He also likes talking to students. Reach out to him anytime via @profrodgers on Twitter.