Full course description
This course is available to ASU Alumni at a discount
What you'll learn:
This course focuses on the entrepreneurial mindset and helps students explore the role of starting and growing a business in today's society where resources are scarce and hard to find. Students learn the basic principles used to explain and to understand entrepreneurial activity, including learning how to identify and to evaluate potentially profitable business opportunities. This foundation prepares them to begin critical thinking and strategic analysis on their own business start-up ideas in order to increase their likelihood of success. Finally, students will learn how to use limited resources most effectively for increasing their income and for the creation of their own wealth and prosperity.
- Examine the role of entrepreneurship for the creation of personal wealth
- Identify potentially profitable entrepreneurial opportunities
- Assess potentially profitable entrepreneurial opportunities
- Adopt an entrepreneurial mindset in new and existing business scenarios
Who is this course designed for:
Anyone who wants to learn how to leverage an entrepreneurial spirit, whether to start a business or improve current job performance.
Meet the instructor
R. Scott Livengood, Ph.D.
R. Scott Livengood joins the W. P. Carey School of Business’ Department of Management and Entrepreneurship as a clinical assistant professor of strategy and entrepreneurship. Professor Livengood arrives from the University of Texas at Austin where he was a lecturer of strategy and entrepreneurship and the assistant director of the Herb Kelleher Center for Entrepreneurship, Growth, and Renewal. He was previously at The Ohio State University’s Department of Management and Human Resources and at the Warrington College of Business Administration at the University of Florida, where he taught as an assistant professor of strategy and entrepreneurship in the college’s Department of Management.
His areas of expertise include:
- Cognition (organizational identity, identity domain theory, sensemaking)
- Competition (competitive dynamics, multi-market contact)
- Entrepreneurship (optimism, microfinance, crowdfunding, novelty, criminal, business planning)
An avid traveler, Professor Livengood has visited 71 countries around the world and all 50 of the United States. He is also fluent in Japanese and is learning Spanish. He recently became an Ironman in June, 2018 in Boulder, CO.